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This web site atlanticstarfishing.com has the following in the web site, "WE HAVE COMPLETED OUR 2017 SEASON AND WOULD LIKE TO THANK EVRYONE WHO FISHED WITH US THIS YEAR." Our analyzers noticed that the website also stated " HAVE A HAPPY NEW YEAR AND SAFE WINTER." The Website also said " LOOKING FORWARD TO SEEING EVERYONE IN THE SPRING. 73 Feet Long Lydia Yacht with Twin Turbo Diesels. US Coast Guard Inspected and Certified for Safety. Tackle - Rigs and Rental Poles Available. Snacks and Cold Drinks Available. Clean Mens and Womens Restrooms. First Timers and old timers welcome. For more information, call 732 291-5508. Have a safe and healthy winter." The website's header had atlantic highlands party boat as the most important optimized keyword. It is followed by fishing, fluke, and summer flounder which isn't as ranked as highly as atlantic highlands party boat. The next words atlanticstarfishing.com used was stripers. bottom fishing was included but might not be understood by web crawlers.